😬😧🥴 Recently went outside my comfort zone…
Explaining to our traditional ad team who/what/why/how to TikTok.
This team ONLY works in the traditional space and didn't totally get Instagram even but they got there in the end! I was fine explaining it to them but doing so in front of the whole agency while on a stage was a little nervous-making.Full story
Most fulfilling project I've worked on
Launching THE Josh Abbott as the new voice of Dairy Queen in Texas.
I got to strategize a campaign announcing his new sing-out for the jingle with a full social media kit that included Facebook, Instagram, Twitter, and TikTok as well as directing the BTS video that the kit lead to. It doesn't hurt that in 2022, we won awards for the work either.Full story