Sandra Blumer

Brand Marketing

C Squared Social

Sandra's Crew

Most fulfilling project I've worked on

Created a strangulation pocket guide for Idaho police officers.

Trigger warning I was asked to create a small laminated guide by Cpl. Sherri Cameron, the leading expert on strangulation, domestic violence, and stalking in Southern Idaho. After months of back and forth with Sherri, our printer, and other stakeholders, I finally ordered the first 700 cards for distribution to officers in the Treasure Valley. The guide was designed to be as readable as possible with specific strangulation symptoms highlighted in the perfect shade of lime green so officers could read the card at night or in low-light conditions. Those green words were the symptoms of strangulation that had high rates of mortality. If a victim exhibited these signs, they needed to get to the hospital within the hour. In intense situations, officers have difficulty remembering all the signs and symptoms of acute strangulation. Most think of petechiae (bruising of the neck) as the main indicator, but there are many more insidious signs that are often overlooked (raspy voice, nausea, drooling). Victims can unexpectedly pass away within 24 hours if they are not treated at a hospital. The card enabled officers to show victims that their symptoms required immediate medical support. This helps victims get the medical assistance they need and it gives DV professionals a method of separating a victim from an abuser for the night. Statistically, if officers are unable to take a perpetrator into custody, there are higher rates of lethality after they leave.

Personality type


I am a sensitive, sarcastic soul who loves people, but needs them to go away sometimes.

I'm energized at work by…

getting sh*t done.solving problemshelping others succeed

I like to get feedback when its given…

in the moment1:1slack/email okwith kindnesswith contextwith examples

Things that deeply motivate me…

Learning as much as I can 🤓

How I relax

Cooking, reading, exercising, sipping a fun beverage outside

My core values

AchievementCommunityCreativityHumorHarmonyLearningMeaningful WorkService

You will make my freakin day if you…

private praise / thank you!share a problemshare an idea

I learn best by…

doing itwriting it downReplicating concrete examples

My areas for growth

Maintains clear long term vision that drives decision makingConsistently hits goals and is a high performerIntentional and strategic project planning

How I stand out

Motivated by making community/world impactInvests and is interested in personal and professional growthCreates warm, caring relationships with teammatesManages feelings of self and others during conflictWilling to openly have difficult conversations

My Candor Graph

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