Rob Henderson

Content Marketing

Ten Content

👋🏼 I'm Rob

People who have impacted how I see the 🌍

George OrwellBarrack ObamaMichael PalinPaul TherouxJack KerouacLarry Page

Travel, technology and progressive politics

I worry that my teammates might perceive me as…

Potentially too independent.

I'm running my own business, so I'm comfortable forging my own path

Am I lucky?

Massively. I practice writing things I'm grateful for often.

My biggest fear

Being bad, wrong, or corruptBeing worthless or not valuedHaving no meaning or being insignificant and mundaneBeing trapped, deprived/limited, or in painBeing in conflict or separated from others, being without connection

How I try to show up at work

ConfidentEncouragingHard WorkingCreativePersistentReliableEnthusiasticOrganizedThoughtfulResourcefulCharmingRespectful

Best way to get me excited about something

First, build a roadmap to success. Then execute.

You can ask me about


Content strategy, content marketing

Proud moment

Hitting revenue targets running my business.

Goals were achieved.

My favorite movie

Catch me if you can

Devious, delightful, Dicaprio.

Something that drives me crazy 😵‍💫 🤬

Lack of accountability from others

We all have a shared responsibility to succeed.

One thing that might surprise you about me…

I'm confident and competent with finance workstreams

Monthly reporting, monthly finance WIPs

I work best as a…

Some mix of execution and strategy. I love doing tasks and the high-level strategy conversations.

Octopus Electric Vehicles customer success story

Personality type


Commanders are bold, imaginative, and strong-willed, always finding a way or making one.

A fun fact about me is…

I enjoy taking 35mm film photography

Me when sh*t hits the fan

A problem is just an opportunity to show smarts, courage and persistence. Working in advertising, I would put out countless fires on a daily basis. Part of the job spec.

My happy place

Lisbon + Wife = happy

I'm energized at work by…

getting sh*t done.solving problemshelping others succeed

I really admire teammates who are…

Open, honest, work hard.

It usually translates to high level of accountability.

Things that deeply motivate me…

Making money💰Winning 🥇Getting things done ✅Learning as much as I can 🤓Running the show, being in charge ⚡️Working with people I love 🥰

The best environment for me is:

time for deep work in the AMspace for deep work in the PM< 2 meetings zero back to back meetings

I like to get feedback when its given…

1:1videoface to facewith examplesquarterly

How I relax

Notifications off. Phone in draw. Book out.

Green tea.

My core values


Work should be joyful. Otherwise, what's the point?

You will make my freakin day if you…

private praise / thank you!jam with meshare a problemshare an idea

Praise is important to recognise hard work and achievement. Give praise and receive praise.

I learn best by…

doing itwriting it downblocking time to do itpairing with a teammate

Try and avoid context switching. Sometimes its inevitable but I try and avoid multitasking and context switching.

Outside of work, you'll find me...

morning runmorning coffeenutritional lunchreading with my wifenight walk

Writing. Photography. Speciality coffee.

😬😧🥴 Recently went outside my comfort zone…

All the time. I run my own business remotely. Every day is a challenge!

Changing locations, changing workloads, managing freelancers.

Epic work fails

I lost my laptop on a plane! Lost 1.5k article in offline mode. Gutting!

Always have a technology plan B.

When I'm stressed, you might notice me…

You won't notice. I've always believed in the 'Swan' mantra.

I'll have a select few colleagues I can work through challenges with.

Most fulfilling project I've worked on

Octopus Electric Vehicles customer success story - Achieve together

Great service, admirable client and effective campaign model

My Achilles Heel is…

Getting too engrossed in the details and forgetting the bigger picture

Pick up the 'doing' so i can do more strategy

Most used emojis

Things I'd love to learn

Ranking content top 3 on Google Google search console Technical SEO

They'll elevate my existing skillset Enable me to monitor content performance more effectively

My areas for growth

Mentors and develops teammates for their growthFosters high performance teamworkWilling to openly have difficult conversations

They would enable me to reach the next level in my role.

How I stand out

Consistently hits goals and is a high performerClearly communicates purpose and visionMakes decisions promptly, even with uncertaintyMaintains clear long term vision that drives decision makingIntentional and strategic project planning

They drive my daily decision making and my results.

My Candor Graph

What does this graph mean?