Kelly Small

Brand Design

Intents & Purposes Inc.

A bit about me...

Creative DirectorAuthor FounderEducator Visual Design DEI AdvocateCopywriter

KELLY SMALL (they/them) is an award-winning creative director, designer, writer, and educator with deep roots in communications and a special focus on ethical and inclusive practice. Founder of the creative agency Intents & Purposes, professor of design ethics at the School of Design at George Brown College, and an affiliated design researcher with Emily Carr University, Kelly holds an interdisciplinary MDes and received the Governor General’s Gold Medal for their research into the ethics of commercial creative work. Kelly lives in Toronto with their wife, Dahlia, bonus kid, Evan, and dog, Richie.

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Kelly Small

What I'm like at work

CreativeCuriousRespectfulEnthusiasticFair

I prefer a work environment that allows for ample independent time to create. Excessive and unnecessary meetings, zooms, stand ups, etc. are not my jam. Compassion, humanity, and commitment to high quality work are essential.

Kelly Small

My superpowers

Motivated by making community/world impactCreates warm, caring relationships with teammatesPrioritizes common good over self-interestMaintains clear long term vision that drives decision makingConsistently hits goals and is a high performer

I have well-established and concrete values about a humane, compassionate, and ethical future of work. I filter projects and collaborations through that lens.

Kelly Small

My areas for growth

Maintains effective work life balanceIntentional and strategic project planning

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