Cat McGregor

Content Marketing

RBC

I really admire teammates who are…

Down to brainstorm and find the best way to do things before starting!

It shows that impact matters more than effort. Why waste your precious brainpower and time on something that isn’t a sure thing. Use design thinking to find the best solution you’d never think of!

How I try to show up at work

EncouragingImaginativeAnalyticalCreativeHard WorkingIndependentObservant

I’ve been a single contributor for so long that I always want to show up for my team. Now that I have the chance to encourage team members to bring out their best self I want to be encouraging and create a safe space to share and learn and grow.

Personality type

ENFPProjector Human DesignVirgoOldest sibling

I’m a creative problem solver and curious person. I have a strong desire to do things as well as I can and I’m a free spirit when I want to be (mostly when I’m out in nature).

I work best as a…

Some mix of execution and strategy. I love doing tasks and the high-level strategy conversations.

I love a mix of research and figuring out what to do with the research. Drawing insights to inform the steps that come next is thrilling. Tech Hub is interesting because I love contributing ideas and executing them, but some of the big ideas need support beyond myself.

One thing that might surprise you about me…

I love and hate copywriting. When it’s good, it tickles my brain

I will often take on writing duties even when I don’t want to because I feel I something from it. It’s a process that takes time but I guess it’s a labour of love.

Epic work fails

I’ve corrupted so many design files by saving to a server vs locally first

Work locally off of a laptop with large design files and transfer the clean package to the server AFTER

👋🏼 I'm Cat

My workplace

Coffee runs between meetings! And catching the sunsets in winter

You can ask me about

Tech productivity toolswritingbrandingdesign critiquescolour palettes

I love playing around with colour schemes and sourcing imagery to match! I love reviewing designs for people with a fresh perspective

People who have impacted how I see the 🌍

The ObamasPiera LuisaBrene Brown

Their grace and willingness to be authentic and vulnerable with the world. It’s takes courage to hold space and be different. I admire the way they use their minds and share with the world. They are all creative and captivating communicators

Am I lucky?

Very! I’ve adapted and grown a lot as an individual and mentor. Grateful

I’ve been lucky to have people who helped me see my worth and encouraged me to show up for myself. I have curved and swerved in my career and hope to continue growing as a leader and teammate

My biggest fear

Being unlovable, rejected, or unwantedBeing worthless or not valuedHaving no meaning or being insignificant and mundaneBeing helpless, invaded, or overwhelmedBeing without support or security, or being abandonedBeing trapped, deprived/limited, or in painBeing weak, controlled, powerlessBeing in conflict or separated from others, being without connection

These are all scary!!! But honestly they are the reality in some industries and workplaces. I feel grateful for the values we have and share because it has improved my mental health since I first entered the workforce until now

My workplace setup

Clean desk area, pop of greenery and the sun filled window!

Best way to get me excited about something

Tell me what you want to achieve and why. Let’s work back from outcomes

If you don’t have a plan that’s fine, let’s make one! I like breaking out work so it’s manageable and there is time for feedback and reflection.

My favorite books 📚

Steal like an artist

Embrace the messiness of design and credit where due but don’t stop creating

Proud moment

When I saw my designs in the wild

I worked hard either with a team or by myself to produce designs and marketing materials that people actually used or saw on social media.

My favorite movie

Parent TrapLegally BlondeMulanAny documentary

I will never get tired of these on in the background. I barely pay attention and love every minute

Something that drives me crazy 😵‍💫 🤬

Messages at 9:01 and 4:59

I need at least 30 minutes to regulate at the start of my day, and by the end of it you are better off getting me the next day

A fun fact about me is…

I used to ride horses for years and play flute in my high school band.

I wish I still did both! I also love to draw and build mini chairs out of champagne corks!

Me when sh*t hits the fan

I’ve got an analytical brain that often does better after it works all day and I sleep on it. I always come up with a solution!

My happy place

I love water. It calms me and always brings a smile to my face. Even when it smells 🐟😹

I'm energized at work by…

getting sh*t done.in person workbuilding stuffjam sessions

If I’m with people working together on a project I feed of energy in the room. When I need to get something done on my own I feel energized listening to instrumental music that gets me into a creative flow. It’s so rewarding!

Things that deeply motivate me…

Making money💰Getting things done ✅Learning as much as I can 🤓Creating a safe little nest 🐣Having a good time 🕺Having unique experiences ✨

Deep down I want happiness and a safe space to show up to everyday. I want others to feel comfortable and motivated around me

The best environment for me is:

time for deep work in the AM< 2 meetings zero back to back meetingsno swiss cheese calendar

I have my my focused energy in the morning and like to review anything I was working on the previous day with fresh eyes if it’s needs a final review. It’s also sets me up for a productive day with something to share back in the late morning or afternoon

I like to get feedback when its given…

1:1with kindnesswith contextwith examplesmonthly

Remember the rules of Radical Candor!

How I relax

Dog walks, reality tv, spending time with friends and family, hot tubbing

Travelling, scrolling Pinterest

My core values

AchievementAutonomyBalanceFunCreativityFairnessHumorHarmony

Live your life the best way you know how! Do what makes you happy and share that joy with others

Outside of work, you'll find me...

Dog walk in a trailcoffee with baileysfarmers marketpicnic or patioloungingspecial dinner prepwine and cheeseMovie repeat

Snowboarding

I learn best by…

doing itwriting it downblocking time to do itpairing with a teammate

Teaching and sharing with friends

😬😧🥴 Recently went outside my comfort zone…

Presenting at a town hall recently. Terrifying but I did it with my buddy

I presented a ThoughtExchange poll that was supposed to inform how we would brand TI and speak about our strategy. A few executive departures and a reorg later and the knowledge just sits with me now 😅

You will make my freakin day if you…

private praise / thank you!slack shoutouttake something off my plateearth shattering hi fivesend me chocolaterespect my spacerespect my timejam with meshare a problem

When I'm stressed, you might notice me…

Decline optional meetings to reset! Sometimes I need quiet time to focus

Talk to me about realigning priorities. What can be taken off my plate or reassessed for urgency. Discussing impact and effort of tasks to avoid overcommitting to things.

Most fulfilling project I've worked on

I designed kids science and art kits, I learned a lot and it was so fun

It gave me such diverse experience. I designed the actual kits, sourced the products to produce them, and managed shipments and orders. It was a small company but it was like business and design school wrapped into one! I also got to travel and promote the products, I swear it was a fever dream now!

My Achilles Heel is…

When I’m in a creative slump, I have to get up and move my body

Understand that I take a 20min walk once a day, usually after lunch but it varies!

Most used emojis

Yes and the 😹 is my second fave!

I worry that my teammates might perceive me as…

Overly chatty when I feel like an introvert at heart. It’s all balance

I don’t want to monopolize conversations and I want to give others a chance to participate and share their thoughts

Things I'd love to learn

I wish I knew more about using coding languages for design

I never went to school for web design and I wish I knew how to do it from start to finish!

My areas for growth

Stays composed throughout conflict or difficult situationsInvests and is interested in personal and professional growthStays true to own values with integrityWilling to openly have difficult conversationsMotivated by making community/world impact

Being able to stay calm and diplomatic is helpful in team environments. Nothing is personal and being able to see all options without bias is important. I also want to be more self motivated in finding professional growth. I’m more reactive than proactive. I also want to be confident to stand behind my own decisions and ideas without giving into stronger voices.

How I stand out

Mentors and develops teammates for their growthCollaborates effectively with teammatesCreates warm, caring relationships with teammatesFosters high performance teamworkManages feelings of self and others during conflict

I love working as a team to accomplish great things. I think we all have unique strengths and perspectives and can build and grow together. I enjoy having a positive working relationship with my coworkers

My Candor Graph

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