Ana Cruz

These are a great summary of what makes me tick

I'm at my best whenever there's a fire: During the international roll-out of CV-19 features on Google Search to 78 markets, I had to quickly build clear communication channels and feedback loops across time zones and functions. It was all very last minute and up in the air, so being able to identify priorities based on user needs; clarify goals in a language that tens of stakeholders would understand; and move the project forward by keeping a tight execution timeline was paramount for success. We launched CV-19 features and custom in-product promotions at break-neck speed during the start of the pandemic, reaching above average click-through rates (as high as 3.5%) and 144M+ impressions in the first three months of the campaign.

Impact is more important to me than output. To me, that means having a strong strategic vision, built as a team, and staying true to that as a north star in order to guide decision making. It's fine to adapt and iterate as we execute, as long as we're having rational debates steeped in mutual respect and intellectual honesty - in my experience, a "data driven" mindset alone can easily be co-opted by personal bias, which is why honesty matters. This way of working ensures psychological safety, and in my POV, enables long-lasting, maximize business impact. I try to embody these principles by being respectful of my colleagues' POV and time, while sticking to objective criteria to steer the discussion into a productive space.

The quote on top of the profile description alone (https://www.16personalities.com/enfp-personality) makes me proud: "It doesn’t interest me what you do for a living. I want to know what you ache for – and if you dare to dream of meeting your heart’s longing." I'm motivated by big aspirations, creative endeavours, and I enjoy collaborating with different kinds of people. Open-mindedness is key.

Teehee I feel I ticked ALL THEM BOXES!! Going deeper on my top 5: Achievement - to me, an external, measurable way to validate whether my efforts have gone in the right direction or whether I need to adjust course. Autonomy - this is one of my deeply held values and one I pride myself in easily maintaining, for me and for others Authenticity - as an ADHDer and recovering people pleaser, this value is super dear to me and yet super scary to practice. I'm learning to be vulnerable and real everyday. Challenge - nothing motivates or excites me more than doing something different, daring, something I haven't tried before, specially if it's for a good cause Fun - It's what takes the weight away from all the seriousness of a challenge and allows for easier collaboration. Like, it's marketing, we're not saving the world here.

Firm in their time and priority management.

Because that helps me focus my attention on what really matters and helps me grow by forcing efficient communication on my end.

If I had it my way, no meetings would EVER be booked before 11AM: This is sacred deep work time, email reset time, reflection & breakfast time. My ideal day looks like a quiet AM closed by an 11AM team check-in, followed by a fun in-person lunch with colleagues and short, to the point meetings in the afternoon.

I'm very conscientious so I appreciate good feedback. If I feel you have my best interest in mind, I will definitely listen and work on it, and I feel the best way to demonstrate that is via the ways above.

I will become an expert in anything if you give me a deadline and a presentation. Nothing helps me learn faster than having to explain something to others. Written summaries that have to be standalone also work (i.e. I have to write a brief that will likely travel way beyond my reach)

Specially if this is someone I admire, a well crafted, specific thank/you praise makes my day all the way <3 Likewise, taking something off my plate means I've done my job well: I've articulated the vision and project goals so clearly you were able to execute independently and in alignment with the plan - DREAM Finally, I LOVE a good brainstorm. One of my favourite things to do is to have an afternoon aside with a couple of colleagues to deep dive in a topic and hash things out to end the day with a joint understanding of a problem and clear cut insights or goals.